Wendelstein advises gfu in relation to IFA joint venture

Frankfurt am Main, Press release

Frankfurt am Main, 21 November 2022 – gfu Consumer & Home Electronics GmbH, Clarion Events Ltd and Messe Berlin GmbH have reached an agreement: the world's most important trade show for consumer electronics and home appliances will remain at the fairgrounds of Messe Berlin GmbH. The event now will be the responsibility of IFA Management GmbH – a new joint venture founded by gfu Consumer & Home Electronics GmbH together with Clarion Events Ltd, one of the world's leading independent event organizers. 

Under the new partnership, IFA plans to build on its success by expanding its digital offering and the IFA Next brand to add more startups and innovative products to the event. The new partnership will invest in features, new experiences, and entertainment to generate more value and excitement for attendees, sponsors and exhibitors.

IFA has its origins in Berlin, where it was first held as the Funkausstellung in 1924.

Read the full press release here: https://b2b.ifa-berlin.com/ifa-b2b/ifa-remains-at-messe-berlin-as-new-chapter-begins.pdf

Wendelstein advised gfu in relation to the joint venture with Clarion Events Ltd. In addition, Wendelstein advised in relation to the agreements with Messe Berlin GmbH. The Wendelstein team involved partners Dr. Matthias Budde and Dr. Lars Freytag, counsel Vanessa David as well as associates Fabian Römer and Julian Ott (all M&A, corporate, commercial). With regard to IP law topics, Wendelstein involved Klinkert (Frankfurt) with partner Piet Bubenzer.

About gfu
gfu Consumer & Home Electronics GmbH is the trademark owner of IFA. The leading global companies in the consumer electronics and home appliances industry are shareholders and/or partners. gfu's goal is to provide information about trends and innovations in these industries as well as organizing trade shows and events. www.gfu.de/en

About Clarion Events
Clarion Events operates over 100 events in 20 countries around the globe. Clarion has an international portfolio of leading brands covering energy, security and defense, electronics, technology, fashion, retail, gaming and marketing. Clarion's vision is to be the leading partner and enabler, connecting people, communities and opportunities in every sector its serves. Clarion's customer centric focus delivers highly marketing campaigns, connections, network- ing, learning, and information solutions live and online, that serve as platforms to build busi- nesses, enhance customer relationships, and accelerate product awareness. Find out more at www.clarionevents.com.

About Wendelstein
Wendelstein Rechtsanwälte PartGmbB is an independent law firm specializing in business law advice. Wendelstein is particularly active in the areas of M&A, corporate law, litigation and arbitration, restructuring and insolvency law, financing, real estate transactions, capital markets law and tax law. For further information on Wendelstein, please visit: www.wendelstein.com.